YBB019: Altrichia Cook on Building Your Brand Fast with Mainstream Media

Gwen Elliot, January 21, 2016

Your Big Break Podcast welcomes Founder of Allusions by A. Lekay, Altrichia Cook

I am SOOOO excited for you to listen to Altrichia’s story and learn from her exciting trajectory. I met Altrichia in the most glamorous way. We met on set in NYC for a Cosmopolitan video shoot – and I was so inspired by her caring nature and passion for encouraging women to feel fierce and fabulous. She has built her business in two years with help from mainstream media – including her design being featured on the cover of Cosmopolitan!

 

In this episode you’ll learn:

How abdominal imperfections inspired Altrichia’s fun, fearless lifestyle brand

How Altrichia was able to grow her business with help from the media

Altrichia shares her experience of her first media interview

The challenging side of getting a big break in the media

How Nicki Minaj wore her design on the cover of Cosmopolitan!

Her experience going viral! From Buzzfeed to Cosmopolitan to Yahoo, Essence, MTV Style and so many more!

Altrichia shares the positive and negative experiences of a break break in the media [missing out on thousands of dollars of inventory]

“As women we don’t have to compete, we can collaborate”

How do you deal with jealousy or friends not fully understanding your trajectory?

How do you balance business while raising your 10 year old?

Altrichia’s big plans to launch her book next year.

Resources, recommendations and fun:

Altrichia as a Cosmo #FunFearlessFemale!

Here’s the memorable and bold image of Nicki wearing Altrichia’s design! (On the right)

NickiMinaj

The fold out version of the cover of Cosmopolitan!

How to Connect with Altrichia Online and on Social Media:

Websites:  http://www.allusionsbyalekay.com

Twitter | Instagram

Thank you:

Thank you so much for listening to this episode of the show! A new episode of the show comes out every Thursday. If you like the show, if you could subscribe on iTunes, that would be EPIC! And if you could comment…that would be DOUBLE EPIC!

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