Lisa Qiu Fetterman on Pitching the Media, Persistence and Innovating in Hardware

Gwen Elliot, May 5, 2016

Your Big Break Podcast welcomes Lisa Qiu Fetterman!

You’re in for LOL’s and NOM’s today folks. Lisa Qiu Fetterman is on the show and she is the founder and CEO of Nomiku the world’s first home sous vide immersion circulator. Lisa has been featured in Wired, Make, CNET and Forbes, and she shares a powerful message about how important it is for startups to do their own PR when they’re first starting. She shares incredible tips and her simply strategy for reaching out. She’s also the author of the upcoming book:  Sous Vide at Home: The Modern Technique for Perfectly Cooked Meals (link to pre-order below!).

 

In this episode you’ll learn:

Lisa shares the Nomiku origin story.

Lisa gives us the lowdown on hardware and how she got into it.

What the process Lisa went through to launch her first product.

Why Lisa wants you to do your own PR and how he started promoting herself.

Lisa shares why it’s important to be helpful to media.

She shares about her new book!

Resources, Recommendations and Fun:

Arduino – https://www.arduino.cc/en/Main/Products

Tender App – https://itunes.apple.com/ca/app/tender-sous-vide-recipes/id967097270?mt=8

TedX – https://www.youtube.com/watch?v=70r5wOs_Vx4

Yoav Perry – http://artisangeek.com/ http://blog.nomiku.com/post/51104492028/100-diy-cheese-vatsous-vide-circulating-water

Sous Vide At Home: http://www.amazon.com/Sous-Vide-Home-Technique-Perfectly/dp/0399578064

The Lean Startup – http://theleanstartup.com/book

How to Connect with Lisa Online and on Social Media:

Website: http://www.nomiku.com/

DISCOUNT CODE: NOMBOSS

Facebook: https://www.facebook.com/EatNomiku/ 

Twitter: https://twitter.com/lisaqfetterman

Instagram: https://www.instagram.com/lisaamica/

Youtube: https://www.youtube.com/user/EatNomiku

Subscribe on the home page to get media tips, new podcast episodes and case studies on the power of mainstream media!

Thank you so much for listening to this episode of the show! A new episode of the show comes out every Thursday. If you like the show, if you could subscribe on iTunes, that would be EPIC! And if you could comment…that would be DOUBLE EPIC!

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