Proof that ANY topic can be media friendly. Meet Lisa Greig & Discover the “Death Cafe.”

Gwen Elliot, June 8, 2015

 

Lisa Greig is the co-organizer of the Death Cafe. She’s also a Canadian social worker and aspiring entrepreneur based in Saskatoon, Saskatchewan, Canada. 

 

She recently posted an on-camera interview with a major media outlet on her Facebook feed, and I was so inspired, I had to reach out to learn more and share her story.

 

Lisa talked about an event she co-organized, called the ‘Death Cafe’ on a morning show.

 

This. Is. Amazing. 

 

In looking at the clip, I believe one of the key reasons she was contacted, was she brought a new angle to speaking about death that the audience could relate to. And ultimately she left viewers inspired. 

 

Death is a topic many of us avoid talking about. As Lisa says in the clip, “We’re a death avoidant society.”

 

So she co-organized a death cafe event in her community and encouraged people to come out and have a conversation with friends and family about death.

 

Here’s a link to her inspiring interview on CTV Morning Live:

 Screen Shot 2015-06-08 at 2.32.31 PM

Here’s some background information on how she was able to share her message with the masses:

 

How did the opportunity come about? (Did you pitch to them, or did they come to you?)

They actually contacted me. We (myself and my co-organizer) had a fair amount of media attention surround our Death Cafe so CTV picked the story up after we had an article in the local paper- Saskatoon Star Phoenix and I had also done a radio interview with CBC Weekend Edition for Saskatchewan.

TEACHABLE MOMENT: Media gets media! She started local with newspaper and radio!

 

What did you talk about on-air?

We spent time talking about and defining the Death Cafe. As you can understand, Death is a very interesting topic that many people shy away from. So the time was spent talking about what this event is, but also what it is not. CTV also did a great job allowing me to explain how the event works and the details of the event.

 

Was this your first on-camera experience? (If no or yes, share a bit about your past experience)

No, it wasn’t. However it was my first live experience. My other camera experience was for my University. I had spent a year with a filmmaker documenting ‘Life at Ryerson’ to be shared with all first year applicants. This experience was much different, as I was not expected to present certain information. Instead, I was to more or less ignore the presence of the camera and do my day to day activities. It was like my own reality TV show!

 

How did you get prepared to go on-camera?

Not a whole lot! Actually, I guess a lot of  thought went into what I was going to wear. I figured solid colours would be best and nothing too ‘loud’! Other than that, I reviewed the principles of the Death Cafe as provided by the non profit organization and then reviewed the notes I had made for my CBC interview based on the questions that CBC had provided me.

 

What was the best part about being on the show?

Exposure and opportunity. I think TV is such a great way to get yourself and your event/company/organization out there. I also cherish it as a great media opportunity that I now can  build and grow from.

 

What was the most challenging aspect of being on a show?

Knowing that it is live and there is no room for error. I am always paranoid about too many ‘umms’ or a nervous stutter. Or, not being able to articulate yourself because of the nerves.

 

If you could go back and do one thing differently, what would it be?

Overall, I am very happy with how my debut went. However, I think it is always smart to ask for questions or at least the content they hope to get from it. Thirty seconds before we went live, Stephanie (the interviewer) reviewed the questions with me and that was so helpful, however I think for someone who is especially nervous, ask for the questions. By no means do you want to look over prepared and risk being too robotic but, I believe the more relaxed you can be the better quality the interview will be. Being yourself is always the best option :)

 

If you could give advice to your fellow entrepreneurs about being interviewed on-air what would you say?

Confidence is everything, so I’d recommend getting a good night’s sleep and eat a good breakfast (especially if you’re going on a morning show)! You may also want to go for it and get a new outfit or a new lipstick so you can look and feel your best! Though, I think people underestimate the value in just being yourself. Being over prepared and over rehearsed jeopardizes that. It truly is a fine line to dance on but if you can figure it out I believe the most authentic you will be on air and that is what is most important.

 

What have been some of the results/benefits of an on-camera interview?

So far I have just had a lot of support and encouragement from friends and family. I am looking forward to seeing what else may arise. I am just so grateful for the opportunity and the exposure as a result of it!

 

Any final words/advice for people looking to get featured for their passion?

Stay true to yourself. You cannot fake passion and that is what viewers want to see and feel. Do not worry about being ‘just like’ someone else, just be you. If you are quirky, embrace it, that is what makes you unique. Viewers will be fuelled from your passion, so share it!

 

I truly get chills from watching Lisa. She’s so grounded and confident. And you can tell taht being on the show is about something bigger than herself.

 

To learn more about Lisa, go to Silver Lining Events and follow her entrepreneurial adventures on Twitter.

 

If you have a story you’d like to share about being featured in the media, please email me at ge@gwenelliot.com!

 

<3 Gwen