Your Big Break Podcast welcomes Yolanda Gampp and Jocelyn Mercer from the How to Cake It Digital Brand & Business!
Today’s podcast episode is dedicated to the awesome power of FUN! Jocelyn and Yolanda of the How to Cake it (growing) empire are on the show today talking all about how they built their brand (lightning fast), their TODAY SHOW experience and their pure dedication to connecting with their community. This is an episode you’ll want to listen to on a treadmill…not while trying to fall asleep ;)
In this episode you’ll learn:
Jocelyn and Yolanda share how they got started with How To Cake It and their roles within the biz.
Yolanda and Jocelyn share How To Cake It lingo and their addiction to “cake scraps.”
Jocelyn shares how she was introduced to Yolanda and the creation of Sugar Stars.
Jocelyn gives insight on the preparation before you pitch a show.
Yolanda shares her first on-camera experience and how she came out of her shell.
How Jocelyn helps people have fun on camera.
“There’s a big misconception right now out there in the world, especially with the younger generation of this idea of, ‘Do what you love,’ instead of understanding the concept of loving what you do no matter what it is that you are doing.” – Jocelyn
How 2013 was a pivotal year.
How they came up with the the name How To Cake It.
Yolanda and Jocelyn share how they went from under 5000 subscribers to 100,000.
Jocelyn and Yolanda share how they snagged an appearance on the Today Show.
Their overall advice for aspiring YouTubers and brand builders!
Resources, Recommendations and Fun:
Caspar Haydar: http://casparhaydardesign.com/
Sugar Stars: http://www.foodnetwork.ca/shows/sugarstars/
Get into the HOW TO CAKE IT WORLD: http://howtocakeit.com/
How to Connect with the How to Cake It Posse Online and on Social Media:
Subscribe to the Green Room community (on the home page) to get media tips, new podcast episodes and case studies on the power of mainstream media!
Thank you so much for listening to this episode of the show! A new episode of the show comes out every Thursday. If you like the show, if you could subscribe on iTunes, that would be EPIC! And if you could comment…that would be DOUBLE EPIC!